How I Create a Brand Guideline

Follow Popular Brand Guidelines

Study examples from trusted brands to understand standard structures and key elements like logo usage, color palette, typography, and tone of voice.

Use Templates for Fast Design

Choose pre-designed templates from tools like Figma to speed up the creation process while ensuring a professional look. Customize them to fit your brand’s identity.

Document the Style and Components

Clearly organize sections for each brand element: logo, colors, fonts, imagery, and more. Include examples and rules for proper and improper usage to maintain consistency across all applications.

Finalize

Review the guideline for completeness and accuracy. Export it as a PDF for easy sharing and keep an editable version for future updates. Distribute to all relevant teams for consistent implementation.

Review Figma